The countdown to Black Friday has ticked down to 7 days—but if you can wait a bit longer, a unique holiday gift shop is opening in downtown Dallas on December 5.

That’s when Downtown Dallas, Inc. is bringing back Unbranded—an innovative holiday pop-up shop that will be located within the new SPACE venue at 1412 Main Street in Adolphus Tower. 

Just as in past years, Unbranded will be offering free retail space to a curated group of entrepreneurs, designers, and artists. A rotating assortment of vendors will be cycling through the shop each week, making return visits a thing.

A look at a past Unbranded holiday pop-up shop. [Photo: Downtown Dallas Inc.]

Unbranded will collaborate with the team at SPACE to host art exhibitions, happy hours, and Sip & Shop events to promote the participating vendors to residents, employees, and visitors alike, Downtown Dallas, Inc. said. A complimentary gift-wrapping lounge will be available, along with a coffee and hot cocoa bar from Flying Horse Cafe and more.

Shopping and event schedule

The shopping window each week is a bit tight: Unbranded will be open Thursdays from noon to 8 p.m.; Fridays from noon to 7 p.m.; and Saturdays from noon to 7 p.m. through December 21.

Each Thursday from 5 to 8 p.m., a Sip & Shop event will be featured with guest DJs, drinks, and shopping.

A look at a past Unbranded holiday pop-up shop. [Photo: Downtown Dallas Inc.]

Unbranded is presented via a partnership with SPACE, which is located on the first level of Adolphus Tower at the corner of Main and Akard. SPACE was launched in September 2023 as a way to connect the creative offerings of the Dallas College School of Creative Arts, Entertainment, and Design with the greater Dallas community. 

Unbranded was founded in 2014 by Bryan DeLuca and Matt Alexander and is now operated by Downtown Dallas, Inc.

A look at a past Unbranded holiday pop-up shop. [Photo: Downtown Dallas Inc.]

Unbranded: Featured Vendors

Week 1 (December 5-7)

BE So Selfish

Bullzerk

Kettle Art Gallery

Good Vibrations Energy 

Only Dallas

Personally Linked

The Empanada CookHouse

Yenisi Beauty

Week 2 (December 12-14) 

Bullzerk

Discover Deep Ellum

Grammiez Poundcakes

House of Merci 

Juice Mami

Kettle Art Gallery

NHCO Botanical Bodycare

Only Dallas

Rambo

Shonda’s Art 

Week 3 (December 19-21) 

Blend It

Bonsu Butter Company LLC

Bullzerk

Charmaine Marshall Designs

Haywood & Evans

Hippie Adjacent

Kettle Art Gallery

Kute & Komfi Boutique 

Only Dallas

Rambo

Rude Girl Treats  

Guest DJs

Frances Jaye

DJ Oscar Lozada

DJ Sam Witch

Save Aves

TacTheDJ

TraeNed

Waygood

To see what the experience is like, you can see video highlights of a past Unbranded pop-up here. For more about Unbranded, visit its website here. 

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