Dallas-based SaaS solutions provider Thryv Holdings has closed its previously announced acquisition of Infusion Software Inc. (Keap), a provider of customer relationship management and marketing automation for SMBs, for $80 million in cash.
Thryv said the strategic move signals its commitment to expanding its suite of software offerings and building on its position as a leader in the SMB SaaS space.
“By joining forces with Keap, we are taking a significant step forward in our mission to fuel small business success,” Thryv Chairman and CEO Joe Walsh said in a statement. “We’re very impressed with Keap’s dedicated team and product suite and are excited to bring an expanded, integrated set of marketing and sales solutions to our growing subscriber base, helping them compete and win across the globe.”
With the acquisition of Chandler, Arizona-based Keap, Thryv said it will integrate powerful automation features into its platform, helping SMBs streamline their operations, enhance customer engagement, and drive growth. Bringing together Thryv’s expertise in business management solutions and Keap’s innovative marketing automation creates a comprehensive toolkit designed to meet the ever-changing needs of today’s businesses.
“We’re thrilled to be joining Thryv. Our shared vision for empowering small businesses will allow us to accelerate innovation and provide unmatched support to our clients. Together, we will create a stronger platform that meets the ever-changing needs of SMBs everywhere,” Keap CEO Clate Mask said in a statement.
Customer Benefits
Thryv said small businesses need the same access to automation and AI-powered marketing tools that their bigger competitors have. The integration of Keap’s advanced marketing automation tools fills this gap in the marketplace. Now SMBs will be able to access all of their marketing growth tools on one easy-to-use platform, including online listings and reviews, websites, SEO, and marketing automation that covers email drip campaigns, follow-up emails and texts, thank you messages and social media posts.
Partner Channel Extends Geographic Reach
Keap’s partner channel is complementary and additive to Thryv’s existing direct go-to-market channels. The acquisition also expands Thryv’s North American presence and expands reach in key international markets such as Europe and Australia.
Enhanced Software Roadmap
Keap said its marketing automation and sales platform complements Thryv’s existing portfolio, enhancing both scale and cross-sell/upsell opportunities across Thryv’s subscriber base. Keap’s AI-powered marketing tools will also accelerate Thryv’s innovation roadmap of SMB marketing and sales software solutions.
Thryv Holdings offers a “do-it-all” small business software platform that empowers small businesses to modernize how they work. The company offers small business owners what they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week.
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