JuE Wong has been named chief executive officer of Frisco-based Performance Beauty Group to lead the company’s continued growth as category leaders in lashes, brows, eyes, lips, and hair. PBG is backed by Southlake-based Gauge Capital.
“I’m thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth,” Wong said in a statement.
“We’re excited to partner with JuE and work together with her to realize our shared vision for Performance Beauty Group. She is an exceptional talent, and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership,” James Jackson, partner at Gauge Capital, said in a statement.
Most recently, Wong was CEO of Olaplex Holdings Inc., which she took public in 2021. Before Olaplex she was CEO of Moroccanoil, president of Elizabeth Arden, CEO of StriVectin and CEO of Astral Brands.
She also had senior tenure at The Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health, Cargill Inc., and PepsiCo.
Wong currently sits on the boards of FireFly Automatix, an EV and AV technology company, and The Honey Pot Co., a leader in plant derived feminine care.
PBG comprises Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour and Nutraluxe. The company said each of these brands provide best-in-class products to inspire consumer engagement, drive long-term loyalty and build authentic communities.
Gauge Capital is a middle-market private equity firm that invests in five key sectors: food & consumer, business services, government & industrial services, healthcare, and technology. The firm manages more than $3 billion in capital.
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