Dallas-based Apex Fintech Solutions has agreed to acquire Stamford, Connecticut-based FinTron, a “cutting-edge” fintech and design agency that specializes in creating high-end digital experiences for investors and advisers globally.
Apex said this strategic acquisition will greatly enhance its digital investment solutions by incorporating FinTron’s customizable and embedded capabilities.
Terms of the deal were not disclosed.
“FinTron has revolutionized the process of launching a brokerage or wealth management platform,” Apex CEO Bill Capuzzi said in a statement. “Their innovative platform aligns perfectly with our mission to empower the next generation of investors through technology. This acquisition is a significant step in our journey to provide a fully integrated, digital-first investment platform that meets the diverse needs of our clients.”
Apex said the deal allows its clients to deliver custom-designed user interfaces and experiences for brokerage platforms, pre-integrated into the Apex platform. It said its clients will be able to easily deploy turnkey investing experiences and front ends within their existing digital footprint. The collaboration also benefits those launching digital first advisory services, helping to enable a swift and efficient market entry, Apex said.
FinTron is known for its intuitive white-label and embedded components, along with its Software Development Kit (SDK) for mobile and web platforms, Apex said. Those tools enable companies to more efficiently integrate self-directed and managed investing into their existing offerings, the company said.
A ‘shared vision of democratizing financial services’
By acquiring FinTron, Apex said it seeks to expand its services and deliver a more comprehensive and accessible investment experience to a wide array of clients, including financial advisers, fintech firms, neobanks, insurance companies, and retirement planning firms. It said that each component will be available not only to clients using Apex Clearing Corp. custody and clearing solutions but also as standalone services for enterprises wanting to leverage specific features of the Apex platform, such as account opening and ACAT transfers.
The new capabilities also support loyalty investing programs designed to enhance customer engagement and retention, Apex said.
FinTron’s technology is already integrated into Apex’s existing suite of services, providing clients with a robust range of tools and resources to optimize their investment products. These additions are designed to help streamline investment processes, enhance user experience, and make advanced investment capabilities accessible to a broader audience.
“We’re thrilled to join forces with Apex,” Wilder Rumpf, founder and CEO of FinTron, said in a statement. “Our shared vision of democratizing financial services and providing intuitive, powerful tools to investors will only be strengthened through this partnership. Together, we can make a significant impact on the financial futures of many.”
Apex Clearing Corp., a wholly-owned subsidiary of Apex Fintech Solutions Inc., is an SEC registered broker dealer, a member of FINRA and SIPC, and is licensed in 53 states and territories.
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