Former Dallas Cowboys defensive end Ed “Too Tall” Jones has become the brand ambassador for Sportcane, a new walking aid developed by leading engineers and orthopedic surgeons.
Nashville, Tennessee-based Sportcane said the startup’s innovative cane assists daily walking activities, accelerates surgery and athletic injury recovery. The company says it has updated the design of the common cane altogether to make it “more appealing and stronger.”
“Sportcane has been a game-changer for me, allowing me to stay active and maintain my daily lifestyle,” Jones said in a statement. “Partnering with a brand that has had such an impact on my life is incredibly exciting, and I look forward to helping others experience the same benefits.”
The company said that Jones has faced various health challenges during his career and into retirement, and that he initially believed he had a hip problem.
Several years ago, however, Sportcane Founder Dr. Charles R. Kaelin diagnosed him with a lower back muscle pull and since then, Jones has maintained close contact with Kaelin.
As Jones entered his 60s, everyday tasks such as walking upstairs became increasingly difficult. But after using Sportcane, Jones said he noticed “immediate improvements” in his pain and mobility.
A $5.8 billion market
The canes and crutches market is forecasted to reach $5.8 billion in 2025. As part of the strategic partnership, Jones will highlight the cane’s innovative design and its impact on improving mobility and overall quality of life.
Sportcane said that with over 800,000 hospitalizations from falls every year for those over 65, Sportcane provides walking assistance and accelerates recovery from surgery and athletic injuries, modernizing the mainstream cane for the first time.
The cane features a patent-pending 22-degree curve to better support the body by absorbing high-loading forces at impact and restoring normal knee flexion angle, allowing for an earlier return to an active lifestyle.
“Our mission with Sportcane is to enhance mobility and quality of life for individuals facing any challenges related to mobility whether you are experiencing difficulty walking or are recovering from a major surgery,” Kaelin said in a statement. “Ed ‘Too Tall’ Jones embodies the spirit of resilience and strength that we strive to support with our product.”
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