Dallas Growth Advisory SBI Appoints New Chief Consulting Officer

Alicia Lee joins the firm with over two decades executive consulting experience.

SBI, a go-to-market growth advisory, has named Alicia Lee as its new Chief Consulting Officer.

With over two decades of consulting leadership experience, Lee will play a key role in scaling and advancing SBI’s consulting delivery capabilities, the company said in a news release.

SBI CEO Mike Hoffman called Lee’s consulting track record “remarkable.”

Alicia Lee, SBI Chief Consulting Officer

The executive, with her 22 years in executive consulting roles, has “deep expertise” in growth and works collaboratively across different lines of business, making her a “top choice to bring innovative new best practices to SBI.”

Besides consulting, Lee has experience in product management, process optimization, and founding a professional services firm. 

In a statement, Lee said SBI is known for its excellence and innovation and looks forward to collaborating with the team.

Previously, Lee was Chief Consulting Officer at Forrester, overseeing advisory services. She also held key roles shaping strategy and growth at Cognizant.

SBI is a growth advisory offering consulting, advisory services, and benchmark data. SBI works as an extension of clients’ teams to deliver impactful strategies that drive significant ongoing revenue growth.

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