Optiv Security, which calls itself a “one-stop” trusted cybersecurity partner, is boosting its presence in North Texas with the opening of a Dallas Innovation and Fusion Center.

Housed in Frisco’s HALL Park complex, the more than 14,000-square-foot facility is intended to develop integrated cybersecurity solutions that address the speed at which business changes. With the new center, Optiv is doubling its North Texas footprint—a move that the team says will better serve clients and continue its strategic investment plans for the region.

“Our Dallas Innovation and Fusion Center accelerates our ability to provide businesses with a new approach that acknowledges and leverages the invention delivered by technology vendors, and then integrates and innovates how technology works together,” Dan Burns, Optiv’s CEO, said in a statement. “Further enhanced with the innovation Optiv is developing, we are transforming the cybersecurity delivery and consumption model.”

Denver-headquartered Optiv delivers end-to-end cybersecurity solutions to companies across the globe. From risk management and digital transformation to cyber operations and integration, Optiv says it’s committed to optimizing, integrating, and operationalizing cybersecurity.

Optiv calls its modernized approach to cybersecurity “inside-out,” as it aims to help clients implement more cost-efficient, strategic, and low-risk cybersecurity programs. The company—operating with a tagline of “Security in Perspective”—takes various security concerns into account, like business strategy and monitoring and operations, then removes the factors that are “roadblocks to business innovation.”

“The world continues to change and evolve at an accelerating pace, but the industry’s approach to cybersecurity has largely remained the same—a reactive approach where businesses respond to new external influences or requirements from the outside-in,” Burns said.

Optiv’s new offerings include Cyber-as-a-Service (CaaS), which will be among the solutions tested, evaluated, and delivered at the Dallas Center. The state-of-the-art facility features an Advance Fusion Center (AFC), which Optiv says is an update of the outdated security operations center model.

Chad Holmes, Optiv’s chief services and operations officer, said that the Dallas Innovation and Fusion Center will also be used as a global delivery center to grow cybersecurity talent, and be a place where experts will be able to work hand-in-hand with clients. Together, Optiv and its clients will be able to “design and build real-time custom solutions that address specific business problems and concerns,” Holmes said.

Using capabilities such as data analytics, machine learning, robotics, intelligence, and automation, the AFC will deliver customized solutions for select organizations. As an integrator, Optiv will pull together diverse teams of experts, including cybersecurity professionals, risk managers, and threat and innovation specialists.

“We are excited to empower locally-based organizations and global clients,” Holmes said, “with the ability to leverage the latest technology advances, giving them new choices relating to how they would like to consume cybersecurity services, and greater flexibility to manage their appropriate level of risk.”