Valley View's Rebirth as 'Dallas Midtown' To Begin with First Beck Ventures Project

After years of delays, demolition is finally complete at the Valley View mall site at Preston Road and LBJ Freeway—and its long-promised rebirth as ‘Dallas Midtown’ is slated to begin with a groundbreaking as soon as December.

In a press conference at the site Tuesday, Scott Beck, CEO of Beck Ventures, announced the first step in that rebirth: a mixed-use building at Preston Road and Dilbeck Lane featuring 275 apartments with around 26,000 square feet of ground-floor retail and restaurants. Anthem Development will be the project’s builder.

Ultimately, Beck aims for Dallas Midtown to be a $5 billion redevelopment with up to 4,000 condos and apartments, several office towers, luxury hotels, a movie theater, sprawling green spaces, and more.

“Now that the mall is down, my hope is that as we move forward to attract the appropriate commercial uses and office users with other projects that the city will do the right thing and appropriately incentivize them to come here,” Beck told The Dallas Morning News before the press conference. “This is a good first step in unity with the city. We’re going to be building this first project and hope to be able to work with the city on additional projects.”

Beck Ventures bought the site in 2012

Beck Ventures bought the Valley View site in 2012 and owns 100 acres in the area.

“Envision a mixed-use village on a parcel of land larger than Uptown that will redefine the North Dallas landscape and bring a robust new tax base to our beloved city,” Beck said at the press conference, according to the Dallas Business Journal. “Dallas Midtown will be a vibrant hub where people can live, work and play all in one place with direct connectivity to the Galleria mall.”

To be part of Dallas’ planned International District

Dallas Midtown is slated to be part of the city’s planned International District, a plan more than a decade in the making that covers the 450-acre area north of LBJ Freeway between the Dallas North Tollway and Preston Road, to the east and north of Galleria Dallas.

The district will provide a unique home for international businesses of all sizes. Its attractions will include a 20-acre central park, one-of-a-kind international festivals, and community gatherings where worlds can collide year round. Dallas Mayor Eric Johnson has called the International District “a wonderful opportunity to boost our city’s presence on the global stage while also transforming an underutilized area into an amazing gathering place that all of our residents can enjoy.”