The Dallas Area Rapid Transit’s (DART) GoLink program provides on-demand shuttles for areas throughout Dallas-Fort Worth. With DART’s Board awarding Uber Technologies, Inc. a three-year contract for its rideshare services to supplement DART’s GoLink program, it expects to offer more capacity for 13 service zones.
DART began testing the GoLink program in March 2018. Due to an agreement with the Federal Transit Administration, the microtransit service needed to use a shared ride service such as Uber or Lyft to supplement GoLink.
Uber, which plans to make Dallas its second-largest hub, was awarded a contract from DART for its UberPool program to fulfill this requirement later that year. Originally, Uber only provided its services for three zones in Plano and three zones in Southern Dallas, but soon expanded its services to all 13 DART service zones. This new contract marks Uber’s continued relationship with DART and the GoLink program.
Their continued partnership also reflects a trend of transit agencies turning to rideshare services to fill transportation gaps. Although Uber has seen a major loss in demand due to the COVID-19 pandemic, places such as Miami-Dade County have turned to Uber and Lyft’s services to subsidize rides along its bus routes that have been suspended at night.
An Uber spokesman said the latter initiative was not a major revenue stream compared to Uber’s pre-coronavirus business, according to Reuters, but that it underscores the company’s hopes to further expand into the public transportation sector.
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