Dallas startup Traxo took off this week with a $5.2 million Series B funding round led by TripAdvisor.
Traxo specializes in data aggregation and tracking passenger loyalty and behaviors. It lists German airline Lufthansa and other travel companies as its clients. Getting a multi-million-dollar investment from TripAdvisor, which bills itself as the world’s largest travel website, validates what Traxo does, said Andres Fabris, founder and CEO of Traxo.
“Given TripAdvisor’s tremendous global reach, no one better understands the modern traveler’s needs,” Fabris said in a release. “We’re excited, beyond TripAdvisor’s financial investment, to tap into that expertise and gain from their unique insight as we enhance Traxo’s data aggregation services in 2017 and beyond.”
The TripAdvisor investment will help Traxo scale up its offerings, Adam Medros, senior vice president of global products for TripAdvisor, said in a release.
Traxo plans to focus its growth on Europe and Asia, according to Business Travel News.
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