Thought Leaders: Children’s Medical Center Foundation

Q+A | Thoughts on innovation and leadership from the region's top disruptive companies and organizations.

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Children’s Medical Center Foundation is the fundraising arm of Children’s HealthSM, a private, non-profit institution. It’s one of the largest comprehensive pediatric health care systems in the country. To ful ll the mission of making life better for children, we’re dedicated to:

  • Providing exceptional care at the bedside of a sick or injured child today
  • Making research discoveries that will become tomorrow’s cures
  • Helping to keep kids healthy in the community where they live, learn and play

How does your company differentiate itself from others in the region?

North Texas is full of amazing nonprofit organizations. But, that also means it’s a crowded field. There are many voices competing for the attention of donors. So, it’s tough to become a charity-of-choice that donors immediately think of when they want to make a difference in the community. To elevate the philanthropic expression of the Children’s Health brand, we’ve launched a different approach to community awareness.

Using the phrase, “I Choose Children’s,” a wide variety of influencers—from well-known athletes to grateful families and patients to community leaders – are telling their story through traditional and social media channels about being connected with Children’s Health as a cause-of-choice. There’s still a long way to go, but an early marker of success for us was being ranked No. 2 on the large organization leaderboard for local charitable giving on North Texas Giving Day.

North Texas is home to some of the most cutting-edge and innovative companies in the country. In your own words, what can this be attributed to?

Innovation is in our North Texas blood. The cities of this region weren’t created because of great natural resources or other obvious reasons. They were forged by the determination and willpower of highly entrepreneurial people. A bold willingness to take risks and find new ways of doing things has been a hallmark of our character ever since, which continues to attract others to this region with the same entrepreneurial convictions.

A version of this Thought Leaders article was first published in Dallas Innovates 2019—The Magazine.

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Dallas Innovates 2019—The Magazine explores the region as a rising tech hub that will shape the future of innovation. The theme of our second annual print publication, “A Breakout Moment,” explores why now is the time for the region to grab its place in the tech universe. 

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