The Last Word: Rings Donuts’ Bill Hennessey on Keeping It Old School

“We don’t need to reinvent the wheel.”

Bill Hennessey
Rings Donuts + Coffee
.…on making donuts the old-fashioned way—just better, via CultureMap Dallas.

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At his new Rings Donuts + Coffee shop near Preston Center in Dallas, Hennessey doesn’t do artisanal or get all fancy-schmancy. He’s just trying to make donuts the old-fashioned way—only better.

“We do classic doughnuts, not gourmet,” Hennessey told CultureMap Dallas. “Our doughnuts aren’t topped with bacon or candy, they’re regular doughnuts, but higher-quality than what you generally find.”

[Photo: Rings Donuts + Coffee]

A former TCU football player, Hennessey is a lawyer and entrepreneur whose previous startups include a title insurance company.

He tells CultureMap he believes donuts are a “nostalgia thing,” and he aims to elevate every part of the process—from using higher-grade shortening to making his own icing and glaze to sourcing a custom blend of coffee beans from Dallas’ Globex

“We’re not doing crazy concoctions,” he tells CultureMap. “It’s just that classic American doughnut, but better quality.”

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