Tech Startup Theatro Receives $20M Series C Backing from Sageview Capital

The funding is expected to help Theatro rapidly scale its offerings across retail, hospitality, manufacturing, and other markets with large hourly workforces.


Theatro, the Richardson-based developer of the “world’s first” voice-controlled mobile platform connecting hourly workers to enterprise resources, has secured a $20 million Series C investment from Sageview Capital, a growth capital firm that invests in leading tech-enabled businesses. 

“We’re thrilled to have Sageview Capital invest in our vision of creating one united team across the enterprise by enabling the hourly workforce with voice-driven mobile connectivity,” Theatro CEO Chris Todd said in a statement. “As we continue executing our growth strategy in the new year and beyond, this investment will ensure that we continue to expand and transform the modern mobile workplace.”

The announcement comes on the heels of a $15 million Series B-1 from earlier this year, which included strategic investments by Cisco Investments and Honeywell Ventures. Theatro’s newest funding will help it rapidly scale its offerings across retail, hospitality, manufacturing, and other markets with large hourly workforces, according to a statement.

Sageview Capital partner Dean Nelson is expected to join Theatro’s board of directors.

“Given Theatro’s strong momentum and unique, proven ability to empower hourly employees, we’re enthusiastic about the opportunity to be part of their future growth,” Nelson said in a statement. “We have been impressed with the impact that Theatro’s solutions have made in the retail market, and we believe that their strong value proposition will be well received across a broad range of geographies and markets.”

Theatro device helps employees focus on customers

Theatro’s voice-driven virtual assistant gives frontline employees “heads-up and hands-free” mobile access to their enterprise systems, leadership teams, and each other, according to a statement.

The SaaS solution uses speech technology, mobile apps, and free IoT devices to help employees operate more efficiently and stay focused on customers, rather than having to look at a screen for information. The solution is meant to help businesses drive employee productivity and create personalized customer experiences while increasing sales, conversion rates, and operational profitability, according to a statement,

Theatro has almost tripled the number of stores its tech has deployments in since 2018, including a large rollout with Walgreens and its first gaming customer in California’s Coyote Valley Casino.

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