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Women’s Franchise Initiative
Alyson Lawson of DeSoto (far right) is one of three women who are new owners of their own franchise-fee free 7-Eleven store. [Image: Dallas Innovates; Photo courtesy of 7-11]
DeSoto Woman Wins 7-Eleven Store in Franchise Contest
by Mallory Houser | Jul 18, 2017
In a effort to cultivate a larger group of female franchisee owners, 7-Eleven created the “Women’s Franchise Initiative” competition.
