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Varsity Brands
BSN Sports Chief Commercial Officer Avery Jessup [Photo: BSN Sports]
BSN SPORTS Names Former Fanatics and Nike Exec as Chief Commercial Officer
by Sandra Engelland | Feb 19, 2026
In this newly created role, Avery Jessup will lead BSN SPORTS’ commercial strategy, working closely with leaders throughout the organization to align go-to-market strategies, boost execution across channels, and provide a more integrated and customer-focused commercial approach, the company said.
by Sandra Engelland |
Feb 16, 2026
Satish Mehta will oversee Varsity Brands' product and technology strategies, building digital platforms, data-driven experiences, and secure systems. The Farmers Branch-based company was acquired for $4.75 billion in 2024 by NY-based KKR.
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by Lance Murray |
Aug 26, 2024
Farmers Branch-based Varsity Brands, a leader in academic apparel and memorabilia, was acquired from Bain Capital and Charlesbank. The company reaches more than 8 million athletes and students annually by servicing team sports, athletics, and spirit programs nationwide.
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by Lance Murray |
Jun 28, 2024
In her new role, Lisa Olivieri will proactively manage Farmers Branch-based Varsity Brands' integrated security and safety efforts across the company, its events, competitions, offices, and facilities, the company said.
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Joe Raines, EVP and chief supply chain officer at Varsity Supply [Courtesy photo]
Varsity Brands Hires New EVP, Chief Supply Chain Officer
by Lance Murray | Jun 16, 2023
Joe Raines will work to help Varsity realize the benefits of scaling its platform while improving the performance of operations across its three businesses—BSN SPORTS, Varsity Spirit, and Herff Jones.
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by Lance Murray |
Feb 13, 2020
In this weekly roundup of funding, merger, and acquisition activity in North Texas, you’ll also find news from Cysiv, Integrity Marketing, iDonate, DocSynk, Varsity Brands, Cushman & Wakefield, and more.
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by Lance Murray |
Aug 20, 2019
You’ll also find news from Meeting Professionals International, Varsity Brands, Atmos Energy, CSW Industrials, the Texas Women’s Foundation, and the Denton Chamber of Commerce in this roundup of executive and leadership moves by companies and organizations in North Texas.
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by Lance Murray |
Jul 23, 2019
You’ll also find news from JPI, Pier 1 Imports, Southern Gas Association, Steward Global Partners, J.C. Penney, and RealFoundations in this roundup of leadership and executive moves by companies in North Texas.
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