UPwords

‘Crushing It’: 17-Year-Old Dallas Twins Launch UPwords Apparel and Accessories Brand to ‘Bring Joy’

by | Apr 12, 2022
In the midst of what the CDC calls an accelerating teen mental health crisis, Sydney and Shea Hinckley's newly launched UPwords brand features a wide array of life-affirming messages.

Their e-commerce site offers caps that say "DO GOOD," a sweatshirt that reads "you are enough," a T-shirt that urges others to "see good in all things," and many other apparel, jewelry, and home goods items that aim to uplift with positivity.
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