UPwords apparel and accessories founders Sydney and Shea Hinckley are 17-year-old twins. [Photo: Sydney and Shea Designs]
In the midst of what the CDC calls an accelerating teen mental health crisis, Sydney and Shea Hinckley's newly launched UPwords brand features a wide array of life-affirming messages.
Their e-commerce site offers caps that say "DO GOOD," a sweatshirt that reads "you are enough," a T-shirt that urges others to "see good in all things," and many other apparel, jewelry, and home goods items that aim to uplift with positivity.
