TRG Inc.

Dallas Ad Agency TRG Announces Longtime Principal as Its New CEO

by | Mar 20, 2025
Pete Lempert joined leading Dallas ad agency TRG—formerly known as The Richards Group—in 1994. He's led business for brands including Corona Beer, Nokia, Advance Auto Parts, Amstel Beer, Learjet, Mohawk Flooring, Charles Schwab, Orkin, and Sewell Automotive.
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Former Richards Group Building to Be Renovated, Rebranded as One West Village
Just north of downtown Dallas, one of the city's most stand-out buildings is getting a new name along with some new internal looks. The former HQ of The Richards Group at 2801 North Central Expressway is being rebranded as One West Village and will begin undergoing renovations soon. Dallas-based CRE company OliveMill Holdings is doing the renovation after acquiring the building last year in a partnership with Dallas' Hunt Realty Investments and New York's Angelo Gordon.
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