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Tina Mahal
Empirical x Doritos Nacho Cheese Spirit [Image: Frito-Lay]
The Last Word: Lars Williams on the First-Ever Doritos Nacho Cheese Spirit
by David Seeley | Dec 15, 2023
Chip-loving spirit fans have spent their adult lives dividing their loyalties between bags of crunchy chips and bottles of spirited spirits—until now. This week, Plano-based Frito-Lay announced the launch of the first-ever Doritos Nacho Cheese spirit, in a collaboration with Copenhagen-based Empirical spirits.
by David Seeley |
Aug 4, 2023
As the official snacks sponsor of the 2023 USA Mullet Championships, Plano-based Fritos is offering 1,000 free mullet haircuts on Fridays in August at Floyd's Barbershops across the U.S. See what brought the epic look and iconic snack together—and how you can book your mullet.
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by Lance Murray |
Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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