The Yadot Group said the deal brings a niche group of "elite micro-influencer members" to improve digital traction within local markets for restaurants. Being part of Socials Dallas' membership of 0.2% of the city's population "offers an attractive level of prestige and distinction," the company added.
Milan-based JetSet Productions has delivered production and creative work for many of the world's most influential brands, including Apple, Bugatti, Vogue, Polaroid, Brioni, Boggi, Fabiana Filippo, Cavalli, Liu-Jo, Elle, and GQ. "This acquisition symbolizes the perfect blend of American ambition and Italian creativity," its founder said.
"Our aim is to build the largest, and more importantly, most effective advertising services group in the world and that will not happen organically," said Kyle Borgman, chairman and CEO of The Yadot Group. "We're in the acquisitions business, plain and simple."