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Steve Bocska
The Last Word: Video Game Veteran Steve Bocska on Why ‘Real Engagement’ is the Key to Loyalty Programs
by Quincy Preston | Oct 31, 2023
“We’re disrupting loyalty. So what better place to do it than where loyalty was created?” said PUG Founder and CEO Steve Bocska. He noted that Fort Worth-based American Airlines spawned the entire loyalty industry in 1981 by launching the first successful airline loyalty program.
by Quincy Preston |
Oct 25, 2023
Emerging from stealth in North Texas after 10+ years of R&D in Canada, PUG Interactive is out to prove there's a better way for brands to engage people. "Dallas-Fort Worth is the birthplace of loyalty," says Steve Bocska, PUG's CEO. "We're disrupting loyalty. What better place to do it than where loyalty was created?"
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