Southwest Airlines

Who Made This Year’s AI 75 List? Meet the North Texans Leading the Pack in Artificial Intelligence

by | Apr 30, 2025
Dallas Innovates, in partnership with the Dallas Regional Chamber, once again is recognizing the most innovative leaders in AI in Dallas-Fort Worth. From visionaries and mavericks to transformers and academics, AI 75's class of 2025 are the AI pacesetters you need to know now.
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Southwest Airlines Names Former Breeze Airways President as EVP and CFO
by | Feb 11, 2025
Most recently, Tom Doxey was president of Breeze Airways, where he led the airline through a successful transformation from a startup to profitability in under two years, Southwest said.
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North Texas’ Southwest Airlines Will Lose Two Longtime C-Suite Execs
by | Jan 10, 2025

A pair of longtime leaders at Dallas-based Southwest Airlines Co. announced they plan to retire, effective April 1. The departing managers—Executive Vice President and Chief Financial Officer Tammy Romo and Chief Administration Officer Linda Rutherford—both are much-lauded executives who’ve been with the company co-founded by Herb Kelleher for more than three decades....

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Stirring Up Sustainability: Southwest Launches Bamboo Inflight Cups and Wood Stir Sticks
by | Oct 28, 2024
Dallas-based Southwest Airlines just found more ways to keep single-use plastics out of its planes, with cold drink cups made from a 75% bamboo pulp blend and new birch drink stirrers. The moves could reduce the airline's inflight single-use plastics "by more than 1.5 million pounds annually," Southwest said.
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North Texas’ Ultimate Coding Championship Levels Up: Streaming Reality Show Renewed for 2025

by | Oct 17, 2024
Software engineering becomes an exciting spectator sport as top tech talent races against the clock, tackling global issues from agriculture to accessibility, with real-world challenges and big cash prizes at stake. Here's how to watch—or become a contender.
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Dallas’ Southwest Airlines Announces Transformation of its Board Amid Pressure from Investor
by | Sep 13, 2024
Southwest said that investor Elliott Investment Management LP was invited to participate in refreshment efforts and other corporate governance changes. Southwest said it intends to continue a constructive engagement with Elliott toward a collaborative resolution in the near term.
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Southwest Airlines Appoints Former AA and US Airways Exec as VP of Pricing
by | Aug 23, 2024
Tim Lyon will focus additional attention on Southwest's yield and pricing discipline in the new role, the carrier said. He will oversee Southwest's pricing department, coordinating closely with business units that guide revenue management and sales.
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Southwest Airlines to End Open Seating, Offer ‘Premium Seat’ Options & Redeye Flights
by | Jul 25, 2024
Bob Jordan, Southwest's president, CEO, and vice board chairman, called the move to offer assigned seating and additional legroom "a transformational change" that impacts almost every aspect of the airline.
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Southwest Airlines To Develop Plans for Electric ‘Air Taxi’ Networks

by | Jul 12, 2024
The partnership with California-based Archer Aviation could lead to electric air taxi networks at 14 Golden State airports served by Southwest. Archer’s Midnight eVTOL aircraft can zip four passengers up to 60 miles away at speeds of up to 150 miles per hour—as drivers stuck in traffic below stare jealously at the sky.
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Southwest Airlines Announces Leadership Updates
by | May 3, 2024
Southwest Airlines said that Jason Van Eaton is being promoted to EVP, chief regulatory & corporate affairs officer, and Jeff Novota is being promoted to vice president general counsel & corporate secretary.
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The first-ever AI 75 — the most innovative people in artificial intelligence in Dallas-Fort Worth — is revealed on May 2 at Convergence AI.
Presenting the First-Ever AI 75: Meet the Most Innovative Leaders in Artificial Intelligence in Dallas-Fort Worth
by | May 2, 2024
Dallas Innovates, the Dallas Regional Chamber, and Dallas AI have teamed up to launch the inaugural AI 75 list. The 2024 program honors the most significant people in AI in DFW in seven categories—the visionaries, creators, and influencers you need to know.
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Southwest Airlines Launches ‘Big Flex’ Campaign with Cheeky Humor and a Pooch
by | Apr 25, 2024
How relaxed can you get? In a new brand campaign from agencies Spark Foundry and GSD&M, Southwest Airlines has some ideas. One thing that can help ease your way across the country: two checked-free bags packed with shampoo. (And not the 3-ounce kind.)
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Southwest Airlines Acquires SAFFiRE Renewables for Its New Renewable Ventures Portfolio

by | Apr 1, 2024
SAFFiRE is part of a project supported by the Department of Energy to develop and produce scalable renewable ethanol that can be upgraded into sustainable aviation fuel. It all begins with "corn stover"—a widely available agricultural residue feedstock.
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Southwest Airlines Launches Sustainable Aviation Fuel Venture Arm, Invests $30M in LanzaJet
by | Feb 28, 2024
As part of its Southwest Airlines Renewable Ventures investment portfolio, Southwest announced a $30 million investment in LanzaJet Inc., a SAF technology provider and producer with a patented ethanol-to-SAF technology and the world's first ethanol-to-SAF commercial plant.
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From New Seats to Cabin Interiors to Uniforms, Southwest Airlines Is Onboarding a Fresh Look
by | Feb 2, 2024
The Dallas-based low-cost carrier has partnered with Netherlands-based Tangerine to create an updated cabin interior for new aircraft deliveries beginning in early 2025. The "calm blue palette" includes new RECARO seats with tablet- and phone-friendly seat backs, along with other features that are part of a $2 billion investment in customer experience upgrades.
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Dallas’ Avix Aero Appoints Former Southwest Airlines Exec as New CEO
by | Jan 26, 2024
Avix Aero said Bill Tiffany will be responsible for broadening and accelerating the industry's adoption of Avix Aero's Strut Data Collection System, improving a critical element of global air travel operations.
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