SOLID BLACK

Snack Strong: Frito-Lay’s New $5M Doritos Campaign Is Amplifying the Voices of Black Founders and Creators

by | Jun 28, 2021
As part of Doritos' new SOLID BLACK initiative, seven Changemakers will each receive $50,000 and the chance to share their stories on all of the brand's public channels, which includes limited-edition chip bags. Doritos is also committing $100,000 to nonprofit civil rights organization National Urban League.
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