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Simpli.fi
Michael Schoen (left) and Susan Rothwell [Composite Illustration: DI Studio; Source images: Simpli.fi]
Fort Worth Adtech Firm Adds New Product and Revenue Chiefs Amid Growth Push
by Quincy Preston | Oct 3, 2025
As Simpli.fi doubles down on AI tools and B2B targeting this year, its new CEO brings in execs from Neustar and Epsilon to scale innovation and help clients navigate the evolving advertising landscape.
by Lance Murray |
Jun 12, 2025
Cali Tran brings extensive experience and a deep understanding of the media, advertising, and digital marketing landscapes to Simpli.fi, the Fort Worth advertising software provider said. He succeeds founder and CEO Frost Prioleau, who will become executive chairman.
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by Lance Murray |
Oct 20, 2023
Evan Kolter succeeds Andries Marx, who led Simpli.fi's finance and human resources teams through rapid growth over the last 10 years, the company said.
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by Lance Murray |
Jul 19, 2023
Connected TV—or CTV—advertising refers to video ads that are delivered via a streaming service during a viewer's movie, television show, or other video content, and then watched on an actual TV set.
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DI People: McKesson, CBRE, Axxess, RumbleOn, and More Make Leadership Moves
by Lance Murray | Jun 24, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Gaedeke Group, Simpli.fi, Signify Health, Dallas Market Center, DartPoints, Mass Luminosity, and others.
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by Alex Edwards |
Nov 17, 2020
New research funded by HSC and released by Sparkyard shows that startups created 155,307 new jobs in Tarrant County from 2013 to 2018.
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by Nicholas Sakelaris |
Aug 13, 2018
Fort Worth-based Simpli.fi has been pioneering geolocation-based advertising since 2010 and has experienced rapid growth and awards while also adding clients.
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by Taylor Lowder |
May 11, 2018
The Fast 500 list honors the fastest-growing North American companies. Applications are open until June 29.
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![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
