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Schaefer Advertising
[Sources: Image: Greens87/istockphoto; DI Studio]
The Last Word: Ken Schaefer on Fort Worth’s ‘Unique’ Collection of City Nicknames
by David Seeley | Sep 6, 2024
Most cities are fine with one famous nickname. But Fort Worth stands apart by having a lengthy string of sobriquets, including the ones scattered across the skyline above. Schaefer, who's worked with the city on past marketing campaigns, told Fort Worth Report this stem's from the city's "unique" desire to nurture several brand identities.
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