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Sanghwan Kweon
Hyosung America has rebranded as Hyosung Innovue. [Image: Hyosung]
Hyosung Innovue: The ATM Maker Rebrands to Embrace a ‘Customer-Led Revolution’
by Lance Murray | Jan 31, 2023
The Irving-based maker of ATM technology based its new "Innovue" branding on the words "Innovation + VIsion"—expressing Hyosung's goal of creating exciting new solutions, services, and experiences.
"Nowhere in our new frame of reference will you find the words ATM, cash, retail, or banking," CMO Brad Nolan told Dallas Innovates. "We have opened the aperture and unshackled our employees to think big."
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