MORE►
sales strategy
Photo: archideaphoto via iStock
Office Equipment Company Shifts Sales Strategy, Adds Incentives to Maintain Business During Pandemic
by Gloria Salinas, Managing Director, Economic Development, DRC | Jul 29, 2020
When companies began to have employees work from home due to the pandemic, Southwest Office Systems faced dramatic revenue declines. But, the office equipment company has kept its sales team employed by changing its entire B2B sales approach.
