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Sabrina Callahan
Sabrina Callahan, SVP and Chief Digital & Marketing Officer at Southwest Airlines. [Sources: Photo, Brianna Juda/Southwest Airlines; Background, istockphoto; Composite image, DI Studio]
Southwest Airlines Names Former Hilton Exec as Its First Chief Digital & Marketing Officer
by David Seeley | Apr 15, 2026
In the newly created role, Sabrina Callahan will help shape the strategic path for Southwest's marketing and digital strategy, enhancing the relationship between the airline's customers and its brand in an "authentic, distinctly Southwest way," the airline said.
