Ryde and Heidi Montag are teaming up "to challenge inrealistic wellbeing standards" with U.S. launch of the company's "supplement shot" product lineup. [Photos: Ryde]
From its U.S. headquarters in Dallas, Ryde: is rolling out its 2-ounce wellbeing "shots" nationwide this week—with help from reality TV star Heidi Montag, who stars in a series of wildly over-the-top comedy spots spoofing the wellbeing industry.
Launched in Australia and Canada in 2023 and in the U.S. earlier this year, Ryde's pocket-sized 2-ounce supplements feature a proprietary Ryplenish formula "developed by experts in molecular biology, neuroscience, and behavioral psychology, and backed by rigorous scientific research."
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