Retina Foundation of the Southwest

Local Startup Aims to Save Peoples’ Sight with Video Games

by | Feb 7, 2022
McKinney-based BALANCED Media|Technology, SMU, and the Retina Foundation of the Southwest are collaborating to commercialize technology to fight age-related macular degeneration. Using a crowdsourced video game, players help the team create new data sets out of captured retinal images, helping to lead to potential breakthroughs in detection and treatment.
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