Rachel Ferdinando

The Last Word: Frito-Lay CMO Rachel Ferdinando Celebrated in Hip Hop Track

by | Jul 8, 2022
Ferdinando, who was feted in a Cannes Lion Award-winning song, was just named president of PepsiCo North America's Canadian food division.
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DI People: DART, UT Arlington, PepsiCo, Nanoscope, Magellan Health, and More Make Leadership Moves
by | Jul 8, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Integrity Marketing, Tauro Capital Advisors, Draper Richards Kaplan Foundation, Ashton Woods, Cariloop, EisnerAmper, Mosaic, Gore Range Capital, One Day, and others.

You'll also find CDFI Friendly Fort Worth's first board appointments, Texas Women's Foundation's newest board members, and North Central Texas Council of Government's new president.
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Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon
by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
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Doritos Blaze
Doritos Blaze, Busta Rhymes Team for Hip-Hop Music Contest
by | Jul 17, 2018
The "Blaze the Beat" contest looks to give an aspiring hip-hop artist a "major breakthrough," with a $50,000 prize and an opportunity to perform at an upcoming music festival.
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