~Pourri founder and CEO Suzy Batiz spent years trying to mash up the idea of "funky smells" with funk music. Then she stumbled on a video by the dance group Ghetto Funk Collective on social media. "One month later we were filming with an incredible crew and the Ghetto Funk Collective in Amsterdam," Batiz told Dallas Innovates. "It was a dream come true."
Check out the campaign's first two spots—and see how it all came together.
The company has sold over 100 million bottles of Poo~Pourri—its "before-you-go" odor-eliminating toilet spray—since its launch in 2007. Now it's expanding its line to tackle odors everywhere: for homes, cars, cats, dogs, shoes, even (phew!) men.
The brains behind Poo~Pourri, Suzy Batiz, will move into the role of chairwoman and chief visionary officer. She remains the 'creative force' behind the business.
The infamous Poo~Pourri girl and Hotels.com’s Captain Obvious team up for #FirstPooWithBoo to address an important issue for new couples: bathroom use on their first overnight trip together.
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Dallas-Fort Worth is charting its own path in artificial intelligence. From applied AI to research and engineering advances, our region leads in advancing real-world solutions. Behind every breakthrough and solution are the people making it happen....
A bicycle-pedestrian trail being built alongside DART’s recently opened Silver Line is moving closer to completion after the project received a financial boost from the state. The Texas Transportation Commission recently awarded Dallas Area Rapid Transit $25 million for construction of Phase 3A of the Cotton Belt Trail as part of a statewide effort to improve active transportation infrastructure through the Transportation Alternatives Set-Aside Program....
Dallas-based Mynd Immersive aims to redefine the future of aging in Texas and beyond through the company’s “connection-boosting” Great American Elderverse virtual reality experiences. Now the company is expanding its technology to senior living and skilled nursing communities across the state Texas....
Dallas-based hydrogen technology company DirectH2—a startup backed by HL Energy Ventures, the Hunt Energy spinout—has set its sights on expansion in India.
DirectH2 is developing what it calls “game changing” modular direct solar-to-green hydrogen technology....