plug and play

Athlete-Driven Media Co. Tidal League Expands to Frisco With New Studio at The Star

by | Nov 4, 2025
Canada-based Tidal League said its new studio in Frisco represents "a transformative step" in its U.S. expansion. The media company's content includes the popular YouTube talk show "To the Baha," which is hosted by three former Dallas Mavericks.
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City of Frisco, Plug and Play Open New Startup- and VC-Focused Innovation Hub
by | May 20, 2025
The city said that Origin—which has been under development since 2020—stemmed from Frisco leaders' vision to create "an open collaboration space for residents to scale their businesses, as well as a networking space for venture capitalists, entrepreneurs, fintech, sportstech, AI, cybersecurity, and other startups."
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Why These Founders, Educators, and Executives Moved to Dallas‑Fort Worth—and Stayed
Startup culture, higher ed, advanced tech, and quality of life drew them in—but what kept them here is more personal. Meet the 10 transplants who now call North Texas home. As one newcomer put it: “We’re living our best life in Texas.”
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Plug and Play Launches Fintech Startup Accelerator in Frisco and McKinney

by | Feb 7, 2024
The global innovation platform opened offices in the two North Texas cities late last year, announcing accelerators for Sportstech and Enterprise & AI. Now Plug and Play is banking on a new way to make Frisco and McKinney key players in another disruptive industry.
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The Last Word: Plug and Play’s Sherif Saadawi on Opening Two North Texas Offices
by | Jan 8, 2024
“I think DFW represents such a strong market for Plug and Play,” Saadawi told Dallas Innovates. “it’s kind of remarkable that we haven’t been there this whole time.”
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How Plug and Play Aims To Spearhead Innovation in North Texas, One Startup and Sector at a Time
Sherif Saadawi, VP of partnerships at Plug and Play, calls his platform "the most active VC in the world by volume of deals"—and that's just one of three pillars it's bringing to Frisco and McKinney, along with corporate-startup matchmaking and sector-focused accelerators. "In almost every metric that we look for that makes a good ecosystem, DFW really ticks all the boxes," he tells Dallas Innovates.
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Startup Accelerator Plug and Play To Open Office in Frisco and Launch with Sportstech Program
by | Nov 28, 2023
Silicon Valley-based Plug and Play will bring a series of startup business accelerator programs specific to Frisco's innovation ecosystem—starting with a Sportstech accelerator program focused on human potential and performance.
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