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Mod Op
Left: Ascend Marketing Founder and Managing Partner Rich Herbst; Right: Ascend Marketing VP of Strategy and Optimization Laura Stevenson. Both are now EVPs at Mod Op. [Photos: LinkedIn/Ascend]
Miami-Based Mod Op Acquires North Texas’ Ascend Marketing to Deepen B2B Capabilities
by Lance Murray | Oct 15, 2025
Mod Op—which has a Dallas office and locations across North America—said the deal completes its end-to-end B2B marketing framework. Ascend founder Rich Herbst is now EVP, Client Solutions at the Florida-based firm.
![Erica Kosemund, Chief Brand Officer, Choctaw Nation of Oklahoma; Gillian Breidenbach, Chief Partnership Officer, North Texas FWC Organizing Committee; Chief Gary Batton, Chief of Choctaw Nation of Oklahoma; Monica Paul, Executive Director of Dallas Sports Commission and President of North Texas FWC Organizing Committee; John Hobbs, Senior Executive Officer of Communications, Choctaw Nation of Oklahoma; and Heidi Grant, Senior Executive Officer of Commerce Administration, Choctaw Nation of Oklahoma, celebrate Choctaw Casinos & Resorts becoming an Official Dallas World Cup 2026 Host City Supporter. [Photo: North Texas FWC Organizing Committee/Choctaw Casinos & Resorts]](https://s24806.pcdn.co/wp-content/uploads/2025/12/FIFA-Choctaw-dec-2025.jpg)
