Advertising in today’s fast-paced, multi-platform world requires quick, outside-the-box thinking and a war-like mentality.
That’s why when it came time for Reel FX to spin off its advertising arm, the Dallas company named it ATK PLN, short for Attack …
Wal-Mart is debuting new simulated reality technology that was developed by an Addison startup called Spacee.
The deviceless mixed reality uses projectors, motion sensing cameras, and cloud computing to digitally impose an experience on top of real world items. And …
