Major League Pickleball

United Pickleball Association Taps Ex-Mavs Exec as Chief Revenue Officer

by | May 31, 2024
George Killebrew, a mastermind behind the Dallas Mavericks' top-tier revenue generation and former Major League Rugby Commissioner, has joined the United Pickleball Association (UPA) as chief revenue officer. The UPA, which oversees the Carvana PPA Tour and Major League Pickleball, taps into Killebrew’s 20 years of experience as one of Mark Cuban's key executives to revolutionize the fast-growing sport of pickleball.
Dallas-Based PPA Tour Closes Merger with Major League Pickleball, Backed by $75M
by | Mar 1, 2024
The merger combines the leading individual bracket-style tour and team-based professional pickleball formats, with the PPA Tour and Austin-based MLP retaining their distinct brands and their unique formats. The consolidation is backed by a $75 million investment from multiple parties. Here's who's backing it—and where pickleball could be going next.
Dak Prescott Partners with Dude Perfect as an Owner of Major League Pickleball’s Frisco Pandas
by | Jun 2, 2023
When Dak Prescott is in a pickle, usually it's because an Eagles defensive lineman is chasing him around the backfield. But now the Dallas Cowboys QB has found a new pickle-related pursuit: He's become one of the owners of the Frisco Pandas, a Major League Pickleball franchise. The move comes just months after Frisco-based Dude Perfect became investors in the franchise, valuing the team at $5 million.
A High-Tech ‘Picklemall’ Is Coming to Dallas to Serve Pickleball Addicts All Year Long
by | May 24, 2023
Picklemall is led by Dallas-based CEO West Shaw and backed by billionaire Austin financier Steve Kuhn, who founded Major League Pickleball in 2021. "The future of pickleball is indoors," Kuhn says—and it will be high-tech too, with in-court cameras capturing gameplay in real time.