Lucchese has launched a Dallas Cowboys collaboration after being named the team's official boot brand partner. The collection includes these "Legacy" boots. [Photo: Gustav Schmiege III]
Now those are what we call some "Cowboy" boots. To kick off a five-year partnership as the official boot of the Dallas Cowboys, Dallas-based Lucchese Bootmaker has launched a new Lucchese x Dallas Cowboys collaborative collection—for men, women, and even girls who like the 'Boys.
Ylang 23—a designer jewelry store in Preston Center that's served Dallas for 35 years—has partnered with the Dallas-based live-commerce company Immerss to bridge the gap between in-person and online shopping. By using the latest tech from Immerss, Ylang 23 aims to provide customers with a more personalized and intimate shopping experience—from live-streamed trunk shows to personal presentations and more.
Working with San Antonio-based bootmaker Lucchese, Immerss delivered a use case that gave the brand a real kick, with a live e-commerce shopping experience that moved the majority of Lucchese sales to direct-to-consumer. That turned the bootmaker from client to investor through a $1.1 million seeding check. Now Immerss is looking to raise millions more to become the "go-to solution" for live e-commerce.
Co-founder Patrick Jacobs told Dallas Innovates an early meeting with Lucchese's president led to a "lightbulb moment"—one that set Immerss on an innovative new path.
The next phase of America’s innovation economy will not be built by any one country alone. It will be shaped by partnerships that unite technology leadership, advanced manufacturing, investment and the industrial ecosystems needed to turn bold ideas into sustained growth....
North Texas Giving Day, Dallas-based Communities Foundation of Texas’ biggest fundraiser of the year, set a record for giving. By the event’s official close at midnight Sept. 17, 94,700 donors had given more than $76 million, compared with $74.2 million at midnight in 2025....
The next phase of America’s innovation economy will not be built by any one country alone. It will be shaped by partnerships that unite technology leadership, advanced manufacturing, investment and the industrial ecosystems needed to turn bold ideas into sustained growth....
North Texas Giving Day, Dallas-based Communities Foundation of Texas’ biggest fundraiser of the year, set a record for giving. By the event’s official close at midnight Sept. 17, 94,700 donors had given more than $76 million, compared with $74.2 million at midnight in 2025....