Lele Sadoughi

Dallas Nonprofit Salood Uses Brand Partnerships to Support the Pediatric Cancer Community

by | Sep 22, 2022
Kids that have cancer are sometimes seen as victims. But Salood gives them a chance to be heroes, by becoming "ambassadors" who help create and design products—with proceeds helping the families of pediatric cancer patients in need. "These kids are very aspirational," says co-founder Kenny Freeland. " I think sometimes when the public looks at a kid with an illness, they forget that there's still a kid deep down there who has dreams and wants to do big things."
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