Molson Coors' Jim Crawford and Adam Collins at the groundbreaking for a new $65 million packing warehouse at the company's Fort Worth brewery. [Photo: Molson Coors]
Ever since the 2019 "summer of seltzer," the hard seltzer category has exploded, with endless varieties, brands, and flavors cramming store aisles coast to coast.
Despite some dips in the segment last year, Molson Coors is betting the hard seltzer trend will continue—and its new $65 million, 200,000-SF Fort Worth facility has one key goal: using a "state-of-the-art variety pack system" to repack up to 1.5 million barrels of varied flavors annually.
