Imperial Fizz

Birdie’s Eastside, a New Marfa-Like Gathering Place from Jon Alexis, Is Coming to East Dallas

by | Aug 2, 2023
At the site of a former Luby's cafeteria, the "concept lab" at Alexis' Imperial Fizz Hospitality has cooked up a bar & grill tailored to the neighborhood's needs. With a patio bigger than an NBA basketball court and a Marfa-esque vibe, Birdie's Eastside will be "just like East Dallas," Alexis says: "casually Texan, a little boho, super comfy, and easygoing."
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Imperial Fizz Is Building a Dallas Restaurant Portfolio ‘By Doing It Backwards’
by | Dec 13, 2022
Dallas restaurateur Jon Alexis is opening Ramble Room in Snider Plaza as the second venture of his company Imperial Fizz, following the successful launch of Escondido Tex-Mex in Preston Hollow. The two-story Ramble Room will open in early spring, offering "approachable, everyday American classic dishes." It's part of Alexis' "do it backwards" approach: "We find a great spot in a great neighborhood, and figure out what those neighbors need," Alexis said.
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