Hammitt

Working with San Antonio-based bootmaker Lucchese, Immerss delivered a use case that gave the brand a real kick, with a live e-commerce shopping experience that moved the majority of Lucchese sales to direct-to-consumer. That turned the bootmaker from client to investor through a $1.1 million seeding check. Now Immerss is looking to raise millions more to become the "go-to solution" for live e-commerce. Co-founder Patrick Jacobs told Dallas Innovates an early meeting with Lucchese's president led to a "lightbulb moment"—one that set Immerss on an innovative new path.