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GameSquare
Zach Eller (left) and Justin Palacios, co-founders of POV Strategy and Research [Photos: LinkedIn]
Gaming & Esports Veterans Launch Dallas Agency To Help Brands Engage with Gamers
by Lance Murray | Apr 9, 2024
POV Strategy and Research will offer services ranging from audience research and influencer marketing to paid media campaigns and "world-building strategy" in platforms like UEFN and Roblox.
by Lance Murray |
Mar 21, 2024
Complexity Gaming founder and CEO Jason Lake reacquired his company through the Lake-led investment group Global Esports Properties. The deal, signed earlier this month, is expected to close shortly. GameSquare had acquired Complexity for $27 million in June 2021.
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by David Seeley |
Apr 17, 2023
The Dallas Cowboys have been huddling closer to gaming and esports for years. Now the organization is kicking off its own "Dallas Cowboys Game Time" gaming platform and community, in a collaboration with Toronto-based GameSquare. Featuring "always-on gaming programming," the platform kicks off on May 20 with a Fortnite tournament—and the chance to win a trip for two to the 2023 Super Bowl in Las Vegas.
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by Lance Murray |
Feb 24, 2023
Gaming and pop culture celeb Tyler "Ninja" Blevins is bringing his content innovation talents—and his 18 million Twitch followers—along for the ride at GameSquare, which is backed by Dallas Cowboys owner Jerry Jones and Crescent Realty founder John Goff of Fort Worth.
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