G.O.A.T. Fuel

Touchdown for G.O.A.T. Fuel: NFL Hall of Famer Jerry Rice’s Energy Drink Raises $5M in Funding

by | May 25, 2023
Plano-based G.O.A.T. Fuel raised its "first-ever institutional round of funding in a space that’s becoming increasingly more competitive and despite growing market challenges." 

The energy drink co-founded by NFL Hall of Famer Jerry Rice in 2020 is powered by natural caffeine, cordyceps mushrooms, green tea, electrolytes, BCAAs, and 10 essential vitamins.
Stars Do Dallas: How 11 Celebrity Deals and Endorsements Are Building Local Brands
by | Jun 28, 2021
When Dallas-area businesses want to build their brands—or find investors—celebrities are the go-to move. From pop culture stars to sports legends with deep pockets, here's a roundup of recent deals and endorsements.