Fort Worth ad campaign

How Visit Fort Worth Got Jimmy Stewart, Who Passed Away in 1997, to Voice Its New Ad Campaign

by | Feb 22, 2023
A new marketing campaign from Visit Fort Worth is called "The Unexpected City"—and a very unexpected voice is at the heart of it: legendary Hollywood actor Jimmy Stewart. Stewart passed away in Beverly Hills back in 1997. So how could a 2023 ad campaign snag the voice of an actor who's been gone for decades? Well, doggone it, hold your horses and you'll find out.
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