From AI-powered fan engagement to boosted internet access, Dallas-based AT&T and the Dallas Cowboys kicked off several new or enhanced fan experiences this season at Arlington’s AT&T Stadium.
A recent extension of the 30-year collaboration between AT&T and the Cowboys “continues a partnership that has grown alongside the evolution of sports, entertainment and fan engagement,” Cody Kuecker, lead manager of sponsorships at AT&T, told Dallas Innovates....