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BSN Sports Chief Commercial Officer Avery Jessup [Photo: BSN Sports]
BSN SPORTS Names Former Fanatics and Nike Exec as Chief Commercial Officer
by Sandra Engelland | Feb 19, 2026
In this newly created role, Avery Jessup will lead BSN SPORTS’ commercial strategy, working closely with leaders throughout the organization to align go-to-market strategies, boost execution across channels, and provide a more integrated and customer-focused commercial approach, the company said.
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North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
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Farmers Branch-based BSN SPORTS, a leading provider of sporting goods, team apparel, and equipment for schools, clubs, and organizations nationwide and a division of the $4.75 billion company Varsity Brands, has appointed Avery Jessup as chief commercial officer....
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Trending
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
A few years ago, the digital leadership team of a globally recognized motorcycle brand reached out to us after completing a major digital refresh. They had followed every recommended best practice....
Farmers Branch-based BSN SPORTS, a leading provider of sporting goods, team apparel, and equipment for schools, clubs, and organizations nationwide and a division of the $4.75 billion company Varsity Brands, has appointed Avery Jessup as chief commercial officer....
Entrepreneur and investor Mark Cuban will headline the Dallas Regional Chamber’s 2026 Convergence AI conference, presented by Accenture and the T.D. Jakes Foundation.
The event returns to the Irving Convention Center at Las Colinas on March 30-31....
Texas A&M University’s Mays Business School has launched a new center focused on training students to start and acquire companies, with Dallas-Fort Worth positioned as a primary market.
Based in College Station, the Center for Applied Entrepreneurship and Innovation sits at what Mays describes as the “geographic center” of the Texas Triangle—the corridor connecting Dallas-Fort Worth, Houston, Austin, and San Antonio....
