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DJ Diesel
Shaquille O’Neal with BeatBox, the Texas-based, fruit-flavored alcoholic beverage brand he joined as both investor and “teammate.” [Photo: Beatbox]
The Last Word: Shaq On His ‘Teammate Mentality’ — and Why He Follows Mark Cuban’s Investment Moves
by Quincy Preston | Jul 16, 2025
The NBA legend invested in BeatBox after reflecting on a call from Cuban, as he told People in a recent interview. Just weeks earlier, Shaq told WFAA he’s “75% gonna move [to Dallas] full time.”
by David Seeley |
Aug 27, 2024
Shaq is back, but he's not coming to American Airlines Center, where he last played for the Celtics in 2011. Instead, he's headlining the Sports Illustrated LIV Golf Experience at Komodo restaurant and lounge in Dallas—a raucous DJ music event to be held during the LIV Golf Dallas Team Championship in September.
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