Dillon Dandurand

Dillon Dandurand, founder of Not Beer [Photo: Not Beer]

The Last Word: Dillon Dandurand on Why His ‘Not Beer’ Is for Drinkers and Non-Drinkers Alike

by | Feb 6, 2025
Last April, Dallas Innovates told you about Not Beer, a newly launched no-buzz beverage that “looks like a beer, feels like a beer, tastes like premium American sparkling water.” The brand's Dallas-based founder, Dillon Dandurand, launched his product just one month after Liquid Death—another sparkling water brand with attitude—got a valuation of $1.4 billion after announcing $67 million in new funding.
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Dallas-Based ‘Not Beer’ Sparkling Water Brings the Party, Not the Buzz
by | Apr 10, 2024
Launching today on Amazon, Not Beer puts "premium American sparkling water" in a grab-and-chug, beer-like can. Founder Dillon Dandurand aims to "normalize water in social settings through bold design and cheeky messaging"—in the wake of a $1.4 billion valuation of sparkling water brand Liquid Death.
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