digital transformation

Protecting Your Company From ‘Execute-Now, Strategize-Later’ Mentality in Marketing

by | Jun 6, 2017
Voices columnist Paul Buckley discusses the importance of an up-front strategy in your marketing plan.
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digital transformation
Is Your Company’s Marketing Strategy Prepared for Digital Transformation?
by | Apr 26, 2017
Voices columnist Paul Buckley says digital transformation is affecting your business — whether you know it or not.
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