Dallas-based Texas Stock Exchange began an advertising campaign at Dallas Fort Worth International Airport and other prominent locations in the region earlier this year. [Photo: TXSE Group]
The TXSE campaign features "high-impact" digital placements across all the terminals at Dallas Fort Worth International Airport and billboards at key sites across North Texas.
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads.
"From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
The Dallas-based startup has re-imagined the way customers see, engage, and even interact with a brand when shopping. Ahead of tonight's Digital Dallas Startup Comedy Roast founder Daniel Black talks about his vision for Glass-Media.
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
A few years ago, the digital leadership team of a globally recognized motorcycle brand reached out to us after completing a major digital refresh. They had followed every recommended best practice....
McKinney-based equine assisted therapy center ManeGait has named Katharine Weaver as its first director of philanthropy.
Adding Weaver to the nonprofit’s leadership team will help advance ManeGait’s mission to empower children and adults with disabilities to “move beyond their boundaries through the healing power of horses,” the organization said....
As Dallas continues its rise as a leading U.S. financial center, Dallas College is launching The Texas Ticker, a hands-on trading and market analytics initiative built around the Bloomberg Global Trading Challenge and the college’s Bloomberg Finance and Investment Labs....
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
A few years ago, the digital leadership team of a globally recognized motorcycle brand reached out to us after completing a major digital refresh. They had followed every recommended best practice....
McKinney-based equine assisted therapy center ManeGait has named Katharine Weaver as its first director of philanthropy.
Adding Weaver to the nonprofit’s leadership team will help advance ManeGait’s mission to empower children and adults with disabilities to “move beyond their boundaries through the healing power of horses,” the organization said....
As Dallas continues its rise as a leading U.S. financial center, Dallas College is launching The Texas Ticker, a hands-on trading and market analytics initiative built around the Bloomberg Global Trading Challenge and the college’s Bloomberg Finance and Investment Labs....