Dallas-based Texas Stock Exchange began an advertising campaign at Dallas Fort Worth International Airport and other prominent locations in the region earlier this year. [Photo: TXSE Group]
The TXSE campaign features "high-impact" digital placements across all the terminals at Dallas Fort Worth International Airport and billboards at key sites across North Texas.
Cogwear's headband directly measures a user's engagement, emotion, and memory straight from the brain, GlassVIew says. The company plans to use 5,000 of the devices to test digital ad content, using the feedback to help customers fine-tune their ads.
"From now on, emotion will be the most important metric in advertising.," says GlassView's founder and CEO. "With neuro-data we can shape campaigns and truly connect with people at scale."
The Dallas-based startup has re-imagined the way customers see, engage, and even interact with a brand when shopping. Ahead of tonight's Digital Dallas Startup Comedy Roast founder Daniel Black talks about his vision for Glass-Media.
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Many enterprises today are grappling with transformation fatigue. After years of reorganizations, technology investments, and process overhauls, leaders are still asking the same question: Why aren’t we moving faster or seeing greater returns?...
Arvato—a global 3PL service provider headquartered in Germany that specializes in supply chain management and data center logistics—is growing its data center services footprint in the U.S. with a new logistics hub in Denton....
A Lockheed Martin VP with deep Skunk Works roots operating at the intersection of AI and autonomy. The Toyota exec scaling AI investments from research to reality across North America. Caterpillar’s CTO, who’s steering AI, autonomy, and robotics strategy worldwide—backed by a $100 million “workforce of the future” commitment she helped shape....
North Texas is a big place, with plenty to do, see, hear, and watch. We scour the internet every week to find events and activities for you. As always, things may change at any time, so be sure to check the official website or registration page for the latest details....
Many enterprises today are grappling with transformation fatigue. After years of reorganizations, technology investments, and process overhauls, leaders are still asking the same question: Why aren’t we moving faster or seeing greater returns?...
Arvato—a global 3PL service provider headquartered in Germany that specializes in supply chain management and data center logistics—is growing its data center services footprint in the U.S. with a new logistics hub in Denton....
A Lockheed Martin VP with deep Skunk Works roots operating at the intersection of AI and autonomy. The Toyota exec scaling AI investments from research to reality across North America. Caterpillar’s CTO, who’s steering AI, autonomy, and robotics strategy worldwide—backed by a $100 million “workforce of the future” commitment she helped shape....